What are the changes in advertising, the way people buy, and what you can do about it.
Right now, there are adults that have never used the print Yellow Pages, and never will. There are adults that have never read a newspaper, and never will. The numbers of these people are growing. Soon that number will be 100%.
Do you have a print ad out right now? Do you know what 67% of the people, that used to just walk in your store, are doing? They are looking up the brand name, model number, and price on the internet...probably on Amazon.com. They are looking for more information before they buy. And if you have a higher price than the lowest price online..your ad just sold a vacuum cleaner for an online competitor. Happy New Year.
Ignoring these facts won’t change reality. Downtowns are full of vacant stores where the retailers thought "This too shall pass".
So what can you do?
Sell models they can’t find online, at any price. If you won’t do that, at least package your offers so they are more difficult to shop. Parts of your offer may be a commodity, but as a whole it won’t be. And give your offer a name. When shoppers look it up online, you will be the only one offering that package.
Have a website? Does it show up on the first page of a local Google search? It better. Is your website Mobile Ready? Millions of searches are done with phones today. Your website better convert, or it’s like you don’t have a website at all.
With a mobile search, maybe 3 listings show up on the first page. With a laptop, ten search listings show up. Make sure they are your listings.
Google recently changed how they rank websites, directory listings, and articles. Heartache for some. Opportunity of the well informed.
What is the one solid unchanging, dependable method of online marketing that is unaffected by these radical changes?
Video. Especially Youtube videos.
Why? Because Google now places a huge preference on "Authority websites". What is an Authority Website? A website that is for an entire industry, or has thousands of pages of content that people can access through a menu or index.
Wikipedia is such a website. So is Amazon, Yelp, Manta, and Youtube. Google loves Youtube because Google owns Youtube.
Youtube has two huge advantages; A video becomes an entire page of content you are not sharing with anyone else, and Google prefers videos when they rank listings.
What’s that you say? "Claude, I have a video, and nobody ever sees it". That’s because you have to market your video. You have to make Google love our video, by showing Google that your video is popular, relevant, and completely matches the search phrase typed into Google.
Fun Facts About Youtube Videos;
If you comment on other video that are highly ranked, it creates a higher rank for your videos.
If you post your video more than once on Youtube, they will delete the second video. Do it more than twice, and the bar you IP address from Youtube (IP address basically means anything from your computer)
The more people watch your entire video, the better it ranks in Google.
Links from websites to your videos help. But links from your video to your website has no SEO value.
Google only allows two videos on each page of search results
These videos are designed to bring buyers into your store or to the phone to call you.
At the VDTA I’m conducting a three hour workshop behind closed doors. I’m going to reveal the complete method I use to get videos ranked at the top of Google searches. Every question asked will be answered. No stone will be unturned. You will see the best kind of videos to post online. You will see where to post them for maximum results. You get linking strategies to make your video listings bulletproof. I’ll teach you how to use other people’s videos to market your videos. And you will see how to write titles, descriptions, and tags to literally force Google to rank your video at the top of the local Google searches.
